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Best Practice
Using the power of SMS to drive your real estate business.
These days, it is a continuing challenge for real estate agents to differentiate their brand and service from competitors. SMS
communication is one way that smart agencies have started to tap into
to step ahead, sending thousands of messages every month to drive growth and productivity.
SMS communication has become such a common fixture of our daily
lives that we can hardly remember what it was like not to have it. In fact, the "Short Message Service" is simply the most widely used data application in the world, with over 2.4 billion active users. Many
businesses understood early how to take
advantage of it, from airlines to banks to taxi companies. Yet most real estate professionals confess that SMS isn't part of their day-to-day business routine. Are they missing out?
Morrison Kleeman, a leading real estate
agency in Eltham and Greensborough (VIC),
thinks so. The agency started using SMS
almost two years ago, and its usage has
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continuously increased as the medium was proving its potential. Today, Morrison Kleeman sends anywhere between 5000 to 7000 SMS per month for a variety of purposes, to vendors and potential buyers alike.
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Your real estate website just got smarter
Introducing HubStudio, by HubOnline.
When was the last time your website looked new and attractive?
Did you know that search engines promote sites that are
frequently updated?
Have you ever delayed updating your site because it was too
time-consuming or costly?
HubStudio is HubOnline's brand new website platform. It was developed specifically for real estate professionals who want a great looking website with real estate functionalities while being easy to use and update.
At the heart of HubStudio is a simple and powerful content management system which allows you to change your template, customise your colour scheme, add new pages and real estate-specific tools such as staff pages, testimonials and property alert subscriptions - all in minutes at the click of your mouse.
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HubStudio releases exciting new features on Nov 23
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Property alerts subscription
(linking back to your
HubOnline office software) |
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A mobile-friendly template
design for great navigation
from your smartphone |
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Testimonial function to enrich
your content and promote
your brand |
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Social networking integration:
allow your visitors to share
a property they like on their
Facebook or Twitter account |
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and more |
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HubAgency releases its new
Staff ScoreCard feature
In a set of visually appealing
screens, principals can now get an overview of their staff performance,
rank them by criteria, zoom in on
one individual and get a historical performance recap. The "league
table" format can be pinned to the
office wall to recognise achievers
and promote a spirit of healthy competition within the sales team.
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Introducing our
Satisfaction Guarantee:
HubOnline is so confident that you'll
be satisfied with our HubAgency real estate software, we'll give you your money back if you're not. After a trial period of three months, should you
not be satisfied with the product, we
will cancel your subscription and
refund you the related fees paid to
us to date
Terms & Conditions Apply
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Multi-office/franchise setup for HubStudio websites
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New themes on HubStudio
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HubAgency enhancements
targeted to Commercial agents,
such as searchable criteria for investment property vs. buyer-
occupied; strata vs. freehold in
property attributes
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And more...
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Did you know that you can get detailed statistics on the
emails you send your contacts via HubOnline, such as how
many contacts were reached, or how many emails were opened?
Just go to the left-hand side navigation and select:
Reports & Logs > Email Reports > Contact Email Reports
and select the Detail Report link to view the results.
HubOnline would love to hear from you.
Do not hesitate to contact us and let us know how we can help!
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Contact Us
For sales consultation or customer support contact us at:
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Having trouble reading this email? View the online version
|
|
|
Best Practice
Using the power of SMS to drive your real estate business.
These days, it is a continuing challenge for real estate agents to differentiate their brand and service from competitors. SMS communication is one way that smart agencies have started to tap into to step ahead, sending thousands of SMS every month to drive growth and productivity.
SMS communication has become such a common fixture of our daily lives that we can hardly remember what it was like not to have it. In fact, the "Short Message Service" is simply the most widely used data application in the world, with over 2.4 billion active users. Many businesses understood early how to take advantage of it, from airlines to banks to taxi companies. Yet most real estate professionals confess that SMS isn't part of their day-to-day business routine. Are they missing out?
Morrison Kleeman, a leading real estate agency in Eltham and Greensborough (VIC), thinks so. The agency started using SMS almost two years ago, and its usage has continuously increased as the medium was proving its potential. Today, Morrisson Kleeman sends anywhere between 5000 to 7000 SMS per month for a variety of purposes, to vendors and potential buyers alike.
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For vendors, SMS are a great way to provide frequent updates on how the sale process is going. "Our Sales staff uses SMS to contact vendors and provide them updates on who attended the Open For Inspections (OFI) and subsequently on all offers made on their properties", says Peter Kleeman, Morrison Kleeman's principal. Using SMS thus guarantees a better vendor experience, providing a sense of VIP treatment that will be remembered and talked about. This reflects positively on the agency.
As for potential buyers, SMS proves to be a great tool to run an efficient process. "We use SMS to update potential buyers with OFI times, especially the VIP Opens. We also send updates to auction times and auction reminders. This saves us a lot of time in individual follow-ups, and also ensures a maximum turnout at the event."
The great advantage of SMS messages is that they get through and they are read more than any other medium. They are the best fit for quick reminders and updates. "The SMS service provides me with the confidence that we are getting in contact directly with our contact database without the risk of being considered spam and therefore deleted." Indeed, as plans and timetables tend to change in real time these days, email communication is just no longer enough. Every buyer who misses a viewing or an auction is one potential bidder lost to the vendor, and is also one future vendor prospect lost to the real estate agent.
One critical component for using SMS effectively is to have the functionality built inside the real estate office software used by the agency. That way, SMS are delivered in an easy, practical, and controllable way by the sales staff or the sales administrative support person. "Our HubOnline office software makes it really easy for us to use SMS. We would not be using SMS as much if we didn't have that functionality in the system. It is very easy to use, and my contact database gets automatically updated. We have found that it is the best way to quickly update a group of buyers in one easy click.
An efficient process, an easy service, a VIP touch to vendors and prospective buyers: SMS is the smarter way to keep in touch in the real estate market of the 21st century. As Peter Kleeman puts it, "SMS has become a key component of how we do business today. My administration and sales staff couldn't do without it!"
If you are interested in finding out more about how to try out SMS communication from your HubOnline software, please contact your Technical Account Manager, or contact our Support team by calling 1300 793 341 or emailing to support@hubonline.com.au
"Our HubOnline office software makes it really easy for us to use SMS. We would not be using SMS as much if we didn't have that functionality in the system. It is very easy to use, and my contact database gets automatically updated. We have found that it is the best way to quickly update a group of buyers in one easy click."
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Contact Us
For sales consultation or customer support contact us at:
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